Modern Contemporary Design


Your Potential Property by Olaf Val

your_potential_property_olaf_val.jpg Via @Abitare, an exhibition by German artist Olaf Val that explores the real world impact of digital media on everyday life. “The concept of personal property takes on a completely new dimension through digital media.”



“Digital media will be first visibly connected with a digital player. The concept Your Potential Property pushes the “player” to the centre of consideration. Digital images made up of photos and videos are shown on canvas-like self made screens. Large format pixels create a drastic reduction of visual information. The source material put through this player, like through a filter, takes on a complete new aesthetic. The original image loses meaning, but is still not completely unrecognisable. Intrinsic to this concept is working with images that are not self produced.”

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