Pizzacaffè LaTorre # 1 Verona by Kanz Architetti

“It’s called Streetfood and stands for ‘poor food’ to eat in the street, custodian of some of the oldest Italian culinary traditions. Recently also Gambero Rosso, in order to launch a greedy app to discover such products as focaccia from Liguria and the Sicilian arancini, has promoted a contest that rewards the most compelling Streetfood of Italy.

The prize in Veneto went to Pizzacaffè Tower # 1 in Verona.

Central Verona: into the medieval tower of Via Scipione Maffei 1, two very italian elements meet each other for the first time: from one side the popular pizza of ‘Saporè’, result of the loving care of the pizza gourmet Renato Bosco; from the other side the products of ‘Caffè Coloniale’, born from the patient research of Luca Foggini. The marriage gives rise to a new concept of street food, named Pizzacaffè LaTorre # 1, a place where the highest level of product quality is inversely proportional to the given space size, an environment in which working and preparing food is in a very close contact with the public, and at the same time a place where the viewer becomes an actor on the stage of taste. Here you enter, you choose, you rarely consume, rather you wait and take away an excellent product. For this reason the viewer’s gaze is particularly important, that’s why there should be no filter between those who prepare and those who consume, on the contrary, the raw materials and the gesture of those who works, must be clearly visible and assume the same importance as the finished product.

The retail project of the Venetians Kanz has faced a complexity of multi-storey. First of all, it had to clearly show what is being done here, it had to speak of simple raw materials, nature and quality, it had to transfer the same concept into architecture, using pure materials and clean lines but at the same time sensual. The natural wood used for the counter, the panels and the furniture (all designed on purpose) is the absolute protagonist; white tiles on the walls in the preparation area remind the old bakeries, while a plaster of clay welcomes the public with softness. Finally, the preservation of the original elements (beams in the ceiling and Palladian floor) tell a piece of history of the place.

But it is with the reduced size of the plan that the project had really to deal, managing to find a place for each function, splitting meticulously workspaces and staging, to almost multiply and create the illusion of space abundance, breaking down each visual barrier between who is behind the desk and who you’re facing.” pizzacaffe_latorre_1_verona_kanz_architetti_02






















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