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Video: Design the New Business

video_design_the_new_business.jpg Via @davidreport, a trailer for the documentary Design the New Business, a film “documenting how design is changing the way we see and do business.”

Says filmmaker Erik Roscam Abbing, “In the spring of 2011, the idea for the movie was born. Through my teaching, writing and consultancy practices, I got more and more interested in how new design approaches are helping large organizations deal with complex issues. I saw product-driven companies work to make the transition to a more service-dominant logic. I saw technology-centered companies aspiring to become more human-centered, with technology as enabler. And I saw large companies struggle with the agility and entrepreneurial spirit that is required for relevant innovation.”

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