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Tord Boontje and Target

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The cat’s out of the bag, designer Tord Boontje and Target are collaborating on a new Boontje collection for the chain just in time for the holiday season. Target has worked with designers before to create special “house” collections, but this one goes further… not only did Boontje design more than 30 pieces, he was also tapped to design the product packaging AND the advertising campaign that will be promoting the line. How do we know? We interviewed him. Watch this space next Wednesday for it.

+ Red Hot Shop (search for “Tord”)

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