Modern Contemporary Design


Jeans altered to address the needs of 21st century life

Luxury denim brand 3×1 has partnered with designer Joe Doucet to create a pair of jeans altered to address the needs of 21st century life.

“The classic 5-pocket jean we all know, and love is really a piece of 19th-century technology designed for workmen,” explains Doucet. “Rather than focusing on making aesthetic changes, I wanted to update the technology to accommodate how we work and live today.”

Addressing the differences between the jean of the past and the jean of today, Doucet and 3×1 Founder Scott Morrison fashioned a jean that employs simple yet impactful finishes: microfiber pockets, to clean and protect one’s devices, a slightly larger coin pocket to accommodate credit cards, lined with RFID blocking fabric, and a 3M singular reflective black 8″ strip that runs down the center back leg for extreme reflection while commuting in low light.

The jean is made with a 12 oz. stretch selvedge denim from Kurabo (Japan).

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