Falcon Enamelware rebrand and packaging by Kiwi&Pom and Morse Studio
by Ted Savage / July 19, 2011
Via @CreativeReview, a new visual identity for Falcon Enamelware's classic blue-rimmed kitchenware that's been around since the 1920s: the logotype references the signature blue edge, and the clean, spare packaging illustrates the product within.


"We wanted to remain true to both the form and the heritage of the product; all of the visual elements started from there," says Morse Studio's Hugh Morse. More at Kiwi&Pom and Morse Studio.


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