Milan Preview: Promisedesign 2011
by Harry / March 10, 2011

The work of 50 Israeli designers and more than 65 projects will be on display at Promisedesign 2011 during Milan Design Week in April. Above, Pini Liebovich's Happy Material Armchair.

(Click the images below for full sized images)


Onion Vase by Iris Zohar

Promisedesign 2011 maps current design trends in Israel whose examples include experimental design, self-production and production in small series.


Zaza Armchair by Omri Bar Zeev

According to Promisedesign, "Living in a milieu where designers have often had a difficult dialogue with industries, many of the designers have been traditionally stimulated to create products in the manner of traditional crafts people or to combine traditional and refined crafts work solved through the use of highly advanced technologies (such as the metal baskets embroidered by photo-etching, in the exhibition). Many designers have developed ingenious ways to produce small series of homemade objects that use advanced methods of production."


Happy Material Armchair by Pini Liebovich

"The first edition of Promisedesign, which took place six years ago at the Triennale di Milano, has raised many questions about Israeli design in perspective. The new edition offers a broader view of the design scene in Israel in order to address the perspective at a deeper, more complete level concerning the role of Israeli design in an international context."


Bamboo Bench by Gal Ben Arav


Nature of Material chair, stool and table by Bakery

Curators Ely Rozenberg and Professor Vanni Pasca have included the work of established as well as emerging talents, including among others Yaakov Kaufman, Ami Drach and Dov Genshrow, Chanan de Lange, Shai Barkan, Ezri Tarazi, Tal Gur, Talila Abraham, Ayala Zarfati, d-VISION, Bakery, Gal Ben Arav, Mika Barr and Ofir Zucker.

Promisedesign 2011 opens Tuesday April 12th at Via Ventura, 15, Milan.


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