Volvo launched the “Concept You” car at the 2011 Frankfurt Motor Show today. The vehicle’s interior features Scandinavian design by way of Swedish carpet maker Kasthall, cloth from suit maker Oscar Jacobson and Georg Jensen inspired metal accents. Notably, the high tech touch screen dash keeps the interior uncluttered – which accentuates the Scandi style and craftsmanship in the cockpit.
Concept You from Volvo Cars: Luxurious Scandinavian design with intuitive smart pad technology
Volvo now takes the next bold step in the evolution of the company’s next luxury car. The Concept You, revealed today at the 2011 Frankfurt Motor Show, blends contemporary Scandinavian design and exquisite craftsmanship, with intuitive smart pad technology.
Concept You picks up where the Concept Universe, revealed at Auto Shanghai earlier this year, left off. With a full interior, Concept You gives the global car buying public an exciting glimpse of the craftsmanship and innovative technology that will be the hallmark of future Volvos.
Smart pad technology create an uncluttered interior
The Concept You explores new territories in Volvo’s search for the ultimate intuitive car. A number of touch screens are used to replace buttons and controls in order to make the driver totally connected, and in control. The technology also helps to create a refreshingly uncluttered interior.
The control centre in Concept You consists of four main areas; a digital Driver Information Monitor, a head-up display on the windscreen, a touch screen on the upper part of the centre console and a touch screen between the two individual rear seats. The wood/leather steering wheel has aluminium and glass paddles with integrated touch screens.
The touch screen in the upper part of the centre console remains in sleeping mode until the driver looks at it. A hidden infrared camera registers the eye movements and information is displayed on the screen. Another sensor registers hand movements and triggers the infotainment system’s control mode. The possibilities are different depending on if the screen is approached by the driver or by the front seat passenger.
“Certain functions, such as surfing the web, are only accessible from the passenger side while the car is rolling. The technology knows who is the present operator and adapts itself automatically,” says Peter Horbury, Vice President Design at Volvo Car Corporation.
First-class craftsmanship and hand tufted wool carpets from Kasthall
With a striking interior, Concept You offers luxury customers to experience true craftsmanship and Scandinavian design at its best.
The wooden floor, that echoes Scandinavian homes, is covered with a specially designed, hand tufted carpet from the world-famous Swedish brand Kasthall. Just like the rest of the interior it fades from dark in the front to light in the rear. The front texture has a sporty firmness, while the rear part of the carpet is luxuriously soft.
The four individual seats, blend chrome-free leather from Bridge of Wear with Dinamica ecological suede. The interior also integrates the luxury qualities of a tailor made suit into the car. The back of the front seats and the door panels feature exclusive Italian fabric and designs from the Swedish fashion house Oscar Jacobson.
“The interior is full of classic forms, materials and textures, used with a twist to create a special contemporary luxury experience. It is exceptionally refined, yet with all the simplistic assets that makes Volvo champions of the uncomplicated,” explains Peter Horbury.
Inspiration from Georg Jensen
The Concept You is Volvo’s largest and most luxurious sedan ever. Its fast and sculptural silhouette is emphasised by the liquid metal paint, and the 21-inch polished aluminium wheels with tyres from Pirelli. Up front, the grille – which has a more classic appearance than the Concept Universe – features details with the same, beautifully polished craftsmanship.
“The design of the wheels, the grille and details in the innovative headlamps has been inspired by the exquisite works of the world-famous Danish design house Georg Jensen. Their precious items capture the essence of Scandinavian design. Uncluttered, organic surfaces and superb craftsmanship that radiate timeless luxury. This design should feel handcrafted and durable enough to stand the test of time,” says Peter Horbury.