“A roof cargo box designed as part of the brand renewal for Terzo, a car carrier brand produced by Piaa. Most roof cargo boxes mimic the form of the car, as a way of creating a sense of speed and close affinity between the box and the car. Rather than simply repeating the usual, we chose a form that’s symmetrical front to back as well as left to right. The form’s balance embodies the ‘slow life’ lifestyle and approachability at the heart of the terzo brand, while still becoming one with the car.The underside of the cargo boxes needed to be textured for strength, to take the weight of the cargo, so we used a dot pattern based on the brand logo. When viewed from some angles, the logo reflects onto the car roof for a subtle added playfulness. The dual symmetry also gives added functionality: the carrier can be loaded with either end at the front, for opening on either the left or right side.” Photos: Hiroshi Iwasaki.