Schuhkarton by Paul S. Oh

“The shoe box is an unassuming package design with the attractive property of having a second life beyond the retail environment. However, the level of sophistication that comes with a typical chipboard shoe box does not match that of quality dress shoes and heels. Schuhkarton utilizes this property and takes it to the next level in terms of longevity and lasting appeal. Hand crafted out of regional materials (maple wood), Schuhkarton is designed to be a high end retail shoe box for shopping centers like Georgetown (DC) or Fifth avenue (NY). The proposed concept is a two piece set and each piece slides into one another to become enclosed or open ended. Once bought, the container can store various items or be used as modular shoe organizers which can stack on one another as a result of the design.”



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