“Sadly By Your Side is not just an album, but a synesthetic application; a processing and remixing tool where each song can be endlessly transformed depending on the images you focus on with your camera.
Using custom built software, the visual input is converted into a new image painted with red, blue and black. Each of these colors directly affects elements of the music. In the end, each track is unique, with a remodeled harmony, melody and rhythm, constructed as a direct result of the environment captured by the camera.
To listen to the song in its original form, focus the app on one of the eight images available in the book Sadly By Your Side. They contain the exact amount of red, blue and black to produce the right harmony, melody and rhythm.
This album is the new outcome of ‘Objectified Mp3′, a major project that involves all Fabrica’s creative studios, aiming to reinvent a way to produce, distribute and enhance music. So a self-published book, a free iOS application and a music video were born, each linked to the other through music to create a powerful aesthetic imaginary.” fabrica.it