“Grand Rapids Chair Company, a Michigan-based manufacturer of commercial and hospitality furniture, introduces their first indoor/outdoor seating and table collection at NeoCon 2014. In collaboration with world-renowned, Midwest-based designer Joey Ruiter, the company will debut Sadie at its Merchandise Mart showroom in Chicago. This collection heralds a new era of design for Grand Rapids Chairâ¢.
The Sadie collection, designed by Grand Rapids native, Joey Ruiter, marks the companyâs first official foray into the indoor/outdoor seating market. Exhibiting Ruiterâs minimalistic approach to design and functionality, Sadie captures a modern playfulness forged from steel and complemented by wooden accents.
‘Products should always be as functional as they are beautiful,’ says Ruiter. ‘If something needs to be as strong as steel â like an outdoor chair â then we need to make it out of steel. At the same time, we have a responsibility to push, imagine and create the next version of a steel chair.’”