Oblì | a flat world Measuring Cup by IDK

obli_a_flat_world_measuring_cup_idk

“A measuring cup for rice and a divisor of albumen and egg yolk. This idea was born during an university workshop made with Sovrappensiero Design Studio. The goal of this experience was the creation of a product made for a crowdfunding campaign, on Eppela, the italian online platform. Oblì was developed by three young designers: Kun, Imma and Davide. Their project starts with a challenge and with a dream: design flat products, cutting the final object directly from a plastic sheet. The result of this experience is the project of a measuring cap for rice and a divisor of albumen and egg yolk. This object change completely the original tridimensional conception of this objects in relation with the user: when you don’t need them more, they disappear. The original idea is that you can fold these flat tools, only when you need, saving a lot of space in your kitchen. Oblì, can do this because of the creasings made on the PP sheet: they helps the user when he needs to fold the object in the right way.” oblì.com

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