Construction scaffolding hardware holds up the products, shelving, and even the floors, in Warsaw-based Kontent’s pop-up store design for No WÃ³dka in Berlin.
Details: Polish fashion and furnishings are displayed in a self-supported structure composed of white painted scaffolding and unfinished plywood. Vertical tubes transfer the mass of the structures to the ground where they rest on square base plates and spread the load. Coupler components allow the plywood boards to be positioned at different walkable platform heights to allow play in spatial volume.
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“No WÃ³dka is a concept store that shows a fine selection of todaysâ lively Polish art and design in Berlin.
The main concept created by Kontent brings a new approach to product display that thinks outside the norm of standard wall mounted shelves. Designers wanted shop to be a paraphrase of a wardrobe in which you enter. The result is a large, self-supporting structure made of scaffold beams and as the shop name No WÃ³dka suggests it breaks through the typical stereotypes with the interior design following this rule.
Store space has been divided into two spaces: moveable front, and fixed, solid back. The front space consists of movable elements such as a counter, cabinets and shop window arrangement that can be connected, disconnected and shifted depending on the store needs. Steel scaffold beams create a large framework in the rear space, which utilizes the volume of the shops interior. Vertical tubes transfer the entire mass of the structure to the ground where they rest on square base plates to spread the load. The coupler components of the scaffolding system allow plywood boards to be positioned at different walkable platform heights that allow play in spatial volume. Micro spaces are created by inner platforms with expanded metal mesh applied to the roofing that allows users to interact with the product.
Interior walls as well as the main steel structure are painted white to highlight products, which offer a neutral background for future exhibitions. The scaffold installation provides rails for clothes, and supporting for shelves where ceramics or jewellery can be displayed. Spotlights and fluorescent lamps are attached to the horizontal tubes with light fabric separating the dressing room area. The aesthetic value of the industrial structure forms an intriguing space, within which people can enter off the street. As scaffolding is a temporary structure there are no elements fixed to the walls. The flexible layout can be reconfigured and transformed into many different purpose eg. exhibition, cat walk, fair, dance floor or workshop space to fulfil the store profile. Scaffolding construction is easy to assemble as two people assembled it within two days. The only thing you need is a scaffolding key.
PROJECT DATA Client: No WÃ³dka Architect: Kontent / Monika Ryszka, Marcin Giemza Collaboration: Jakub Kubinski Location: NO WÃDKA, Pappelallee 10, 10437 Berlin Photo credits: Zajaczkowski Photography Branding: Baba Wie Status of project: completed in 2014 Usable floor area: 86 sq. m” kontent.com.pl