MYDNA collection by Joel Escalona

“Mexican designer Joel Escalona has designed a shelving system that resembles physically and metaphorically the deoxyribonucleic acid (DNA), molecule that encodes the genetic instructions used in the development and functioning of all known living organisms.

The concept started on 2009 by Joel Escalona and after hard development and several improvements it’s now edited by Mexican furniture company NONO.

‘It all started thinking that everything you place on a shelve define a significant part of your personal identity, and somehow I can know more about you when I see all the books, movies or any objects that you display on it.

While living with my brother who is a Biomedical PhD, having his books, notes and papers next to mine and watching them almost everyday I came to the idea of shaping the shelf as in the double helix as the visual representation of the DNA’ says Joel.

The pieces are structured by laminating two layers of plywood and one of heavy-duty fibers, compressed in order to get enough strength for a consistent spinning shape. Then the pieces are assemble with shelves and finished either lacquered in three basic colors: black, white and red or with four natural veneers: black wood, oak, walnut and zebrano.

The collection consist on a regular shelf, ideal for few books or even small speakers, a Mini MYDNA which is meant to be a DVD or Blu-ray stand and a small cylindrical side table suitable next to a bed or in the living room as a side table, both shelves have a spinning base for easy access to it’s content.” mydna_collection_joel_escalona_2

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