Milan 2014 Preview: Around the Frame

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“Set in the historic workshop of the framer Guarnieri, in via Conte Rosso in Lambrate, the exhibition ‘Around the frame’ gathers a group of designers, coming from all over the world and from different generations, who are asked to reflect on the concept of frame.

Framing a painting, a photograph, a sacred image, a mirror, is always a complicated and highly symbolic process. Over the centuries, frames have evolved from primitive ones, made of leaves and flowers, to sophisticated, carved embellished and golden ones, to minimalist metal ones.

What can be done today to frame an image or a mirror? How can the conceptual and methodological limitation of the lath, which needs to be cut and assembled, be overcome?

‘Around the frame’ engages the matter in a personal but also methodical way, it compares the work of fifteen designers on the same theme and in this way shows how it can extend fruitfully to entirely different field, stepping away from the usual illimitable amount of chairs, sofas and tables which invades Milan every year at the Salone Internazionale del Mobile.

Game rules: each participant designed a frame (to hang to a wall, to place on a table or free standing). Any material could be used. The frame had to be either for a mirror or for a photograph (Andrea Basile, ‘Caterina, 2013′), which could have been enlarged or made smaller, cropped or multiplied.

Around the Frame (Intorno alla Cornice)
Milan Design Week 2014 – VENTURA-LAMBRATE district
From 8 to 13 April 2014
Antica Bottega Guarnieri
Via Conte Rosso 18, Milano

curator: Marco Romanelli

Invited Designers:
Samer Al Ameen (Lebanon)
Angeletti&Ruzza
Giorgio Bonaguro
Lorenzo Damiani
Eddie Figueroa (Puerto rico)
Filippo Francescangeli
Marco Guazzini
Niko Koronis (Greece)
Paolo Imperatori
IVdesign
Laudani&Romanelli
Donata Paruccini
Juan Soriano Blanco (Spain)
Leonardo Talarico
Marco Zito”
facebook.com/aroundtheframe

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