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Austrian design studio Pudelskern designed the latest rug for international luxury specialists Stepevi. The design studio incorporated a poem by William Shakespeare into a rug naturally dyed of rose petals. The rug will be on view from Tuesday 12th to Sunday 17th April 2011 at Stepviâs showroom at Via dellâOrso, 9, 20121 Milan.
Infusion âOâ is the newest offspring of this cooperation, in which Pudelskern chose to incorporate William Shakespeareâs Sonnett 54, praising the beauty of truth. Shakespeare finds this truth in the scent of the rose and his poem âdistillsâ the truthful beauty of the beloved. For Pudelskern the authenticity of using naturally dyed sheep wool and the recycling of regional resources represents this kind of truth. Recasting the poetâs words, the designers ask, âO! How much more beautiful do rugs seem, when they are sustainably produced.â
Pudelskern conjure Shakespeareâs poem onto the rug creating a reminiscence of a fading parchment. The characters partially vanish and blend into the background. The contemporary typography contrasts with the image of an aged piece of paper. With Inufsion âOâ Pudelskern created a multi-layered transcription of Shakespeareâs Sonnet on a rose-dyed rug.
âIn our view poetry is the essence of beauty and design should be the poetry of living. We wanted to pay homage to one of the greatest poets of all times and weâre very grateful for the heritage Shakespeare left to mankindâ say the designers of Pudelskern.
Roses are age-old symbols of noble beauty and prosperity. Their intriguing scent and intense colours make them a cultural icon understood in every part of our world. In the province of Isparta in Southern Turkey, a region famous for its vast rose gardens, the worldâs most luxurious natural scent is produced – essence of roses. The rose petals are distilled only once a year during harvest time in May when the whole province is plunged into the colours of millions of roses. This distillation process creates a precious byproduct not valued until Stepevi discovered its potential.