“Created for French design brand Lexon, the FLIP alarm clock by Adrian and Jeremy Wright is a reconsideration of an everyday object.
Designed with ease of use in mind, the alarm can be turned on or off by simply turning it over. The display also flips as the clock is turned, making use of the inherent symmetry in the classic 7-segment display. There are bold on / off graphics moulded into the product to indicate the alarm status, a secondary display to show the alarm time and a touch-sensitive snooze / light feature, helping to make mornings that little bit easier.
Winner of the Red Dot ‘Best of the Best’ design award.” designwright.co.uk
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