From Architecture for Dogs:
Architecture for Dogs, a new company founded by Kenya Hara in conjunction with Imprint Venture Lab, launches today with the unveiling of its interactive website, www.architecturefordogs.com.
Architecture for Dogs is a new collection of sincere architectural structures developed in collaboration with world-class architects and designers, with the shared mission of bringing a new kind of joy to the relationship between dogs and humans. The project features breed-specific architectural structures designed by Shigeru Ban, MVRDV, Toyo Ito, Konstantin Grcic, Kazuyo Sejima, Kengo Kuma, and Kenya Hara, among others.
Architecture for Dogs features a multi-tiered business strategy that incorporates cultural exhibitions, online interactivity, and the future integration of a traditional retail component. On December 5, 2012, an exhibition of the Architecture for Dogs concept, curated by Kenya Hara, will open in the Miami Design District as part of Design Miami/ 2012. The exhibition will be on view through December 9, 2012 at 180 NE 39th Street, Unit 112 in Miami, FL and will mark the worldwide exhibition debut of the thirteen structures in the Architecture for Dogs collection.
Starting today on www.architecturefordogs.com, anyone anywhere in the world will be able to download free blueprints of each structure in the collection, each designed for a different breed of dog. Participating designers include Kenya Hara (Teacup Poodle); Atelier Bow-Wow (Dachshund); Shigeru Ban (Papillion); Sou Fujimoto (Boston Terrier); Konstantin Grcic (Toy Poodle); Hara Design Institute, Haruka Misawa (Japanese Terrier); Toyo Ito (Shiba); Kengo Kuma (Pug); MVRDV (Beagle); Hiroshi Naito (Spitz); Reiser + Umemoto (Chihuahua); Kazuyo Sejima (Bichon Frise); and Torafu Architects (Jack Russell Terrier). The website is designed by Yugo Nakamura, the highly respected web and interactive designer for Uniqlo, MoMA’s Design and the Elastic Mind website, and Louis Vuitton, among many others.
Conceived years ago by Kenya Hara, Creative Director of MUJI, Architecture for Dogs is an innovative venture that blurs the lines between exhibition concept, commercial company, and crowd-sourced, interactive online project for the global community. Phase One for the company begins today with launch of Nakamura’s interactive website, which in addition to including entirely free downloadable blueprints, also features videos and in-depth instructions for each design, as well as the opportunity for users’ to upload their own versions of each structure back onto the AFD website after building them.
As more and more users begin to interact with the project by making their own versions of each design and uploading them onto the Architecture for Dogs website, visiting the exhibition in Miami, or sharing their involvement with the project via social media channels, the project will grow and evolve as it heads towards a final exhibition at Tokyo’s Toto Galleryin October 2013. In spring of 2013, flat-packed versions of each design in the collection will be introduced, allowing visitors to www.architecturefordogs.com or retail outlets around the globe the opportunity to purchase ready-to-assemble versions of each design. October 2013 will also see the publication of a book on the project, written by Kenya Hara, author of Designing Design (Lars Müller Publishers, 2011) and White (Lars Müller Publishers, 2010).
“When we first began discussing the Architecture for Dogs concept with Kenya Hara, we were immediately intrigued,” says Julia Y.C. Huang, Founder and CEO of Imprint Venture Lab, the business incubator behind Architecture for Dogs. “We of course have a great deal of respect for Hara’s work with MUJI as well as his academic and curatorial work, but the multi-pronged approach we were able to develop in conjunction with him – as well as the incredible roster of talent he brought on board – allowed us to help develop this concept into a start-up that’s unlike any we’ve ever seen.”
The thirteen designs in the Architecture for Dogs collection include:
Designer: Kenya Hara | Title: D-Tunnel | Breed: Teacup Poodle
Designer: Atelier Bow-Wow | Title: Architecture for Long-bodied-short-legged Dog| Breed: Dachshund
Designer: Shigeru Ban | Title: Papier Papillon | Breed: Papillo
Designer: Sou Fujimoto | Title: No Dog, No Life! | Breed: Boston Terrier
Designer: Konstantin Grcic |Title: Paramount | Breed: Toy Poodle
Designer: Hara Design Institute, Haruka Misawa| Title: Pointed-T | Breed: Japanese Terrier
Designer: Toyo Ito | Title: Mobile Home for Shiba | Breed: Shiba
Designer: Kengo Kuma | Title: Mount Pug| Breed: Pug
Designer: MVRDV | Title: Beagle House Interactive Dog House | Breed: Beagle
Designer: Hiroshi Naito | Title: Dog Cooler | Breed: Spitz
Designer: Reiser＋Umemoto | Title: Chihuahua Cloud | Breed: Chihuahua
Designer: Kazuyo Sejima | Title: Architecture for the Bichon Frise | Breed: Bichon Frise
Designer: Torafu Architects | Title: Wanmock | Breed: Jack Russell Terrier
Photos: Hiroshi Yoda.