The new sets will be shown at 100% Norway show during the 2013 London Design Festival.
“We are displaying a collection of wooden toys building on the theme of our ‘Offshore’ wooden toys from last year’s New Nordic Identity exhibition at the Louisiana Museum of Modern Art.” says Murray.
“Alongside the Offshore set, we will be launching two new sets of wooden toys called ‘Shipping’ and ‘Archipelago’. All of the toys will be released commercially in our Stories by Permafrost collection.”
“Behind their cute, harmless appearance, the toys are perhaps posing some silent questions about Norway’s national identity and industrial heritage.”
“Furthermore, the project has been an exercise in simplifying and refining the shape and construction of the products. Just how much can we remove and still let the toys retain their distinct personalities?”