Nike’s FuelBand activity monitor is now available in semi-opaque white and black versions. The two new colors ‘White ICE’ and ‘Black ICE’ become the 3rd and 4th versions of the innovative wrist-based device. The Fuelband tracks and measures a user’s activity during any given day and designates a score for the activity in the form of NikeFuel. NikeFuel is a normalized score that awards all users of the Nike+ FuelBand equal scoring for the same activity regardless of their physical make up. The Nike+ FuelBand also captures and displays time, calories and steps. An intuitive mobile application allows the user to review all the activity captured by the bracelet.