The Swatch Touch clearly says Fun in the familiar Swatch tradition of eye-catching pop art watches. Seductive typography combined with tap-n-swipe touchscreen access to a bunch of standard functions—date, alarm, timer/chronograph, dual time zone—all wrapped in a wide choice of colours, make these guys kinda irresistible, if possibly unreadable. The Touch is part of the Swatch Originals collection, one of Swatch’s five families of watches, this one identified by fine plastic construction and artistic flair.