When branding agency Zeus Jones decided to show off their chops, they turned to the unbeatable combo of alcohol and social games, creating the Proof Whisky Tasting Game. It’s actually a web site, best served on a tablet, that is everything you need to set up an entertaining and educational whisky tasting party—just supply the single malts of your choosing. Although tuned for the iPad, Proof is platf0rm-agnostic, coded in cutting edge HTML5 so that it can be run on a web browser in just about any device. No less care was taken with the promo-only complimentary Scotch taster kit, containing tiny hand-stamped bottles with custom-designed labels, hand-dipped in sealing wax—fun to look at, even if you can’t have one. Meanwhile, there is the (free) game!