With (Nike)RED, Nike stands shoulder-to-shoulder with other major global brands in teaming up with RED for an AIDS Free Generation. The RED promise is clear: “When you buy (Product)RED items, up to 50% of the profits go directly to those who need it, to help eliminate AIDS in Africa.” The mission: number of babies born with AIDS = near zero in 2015. The Nike Sportswear (Product)RED Collection continues their RED partnership with three featured items for the holidays. The NSW Melton Destroyer (Product)RED is a new-classic, letterman-style Melton wool and leather jacket. The NSW Cheyenne Backpack (Product)RED delivers Nike’s highest level of waterproof construction. The Nike Zoom Meriwether (Product)RED is a rugged, all-terrain technical boot, with the original Nike(Product)RED laces. Available from Dec. 1, 2011, in limited quantities, at selected outlets worldwide.