“Imagine fireflies as your interface between your watch, you, your phone and time…” says Ori Takemura. That’s the essence of his Kei Kei Watch, an interaction design concept where instead of the conventional digital language of icons, words, pictures etc, the information is communicated in an emotional, nature-inspired way – mimicking a vibrant swarm of fireflies.



“In our modern life when we are surrounded by digital technology the interfaces we face every day are as digital as they get, KeiKei watch provides all the expected functionality like Bluetooth sync control over cell phone, weather information, notifications about calls and messages, but with the interface being a never-ending simulation of a swarm of fireflies, acting naturally and sometimes randomly, dancing to the music when you are listening to an MP3 on your phone, giving indications about phone calls or approaching rain – all in a more natural, non digital way.”


The watch has a mini USB on the bottom to charge and perform firmware updates, Bluetooth to sync with the mobile phone and a touch sensitive surface on the face with a grid of tiny LEDs. Kei Kei is activated by a wrist move when the watch is turned from a free position to a watch face facing the user (a wrist rotation). More at qixen-p design.