The UK’s first fixed-gear bike store and fashion brand H&M have collaborated to create a men’s collection inspired by urban cycling. The capsule collection combines the function of cycling wear with city style for both on, and off, the bike.



The 11 piece collection was designed by H&M and tested and approved by Brick Lane Bikes in East London, one of Britain’s leading custom-bike specialists. Inspired by both vintage pieces and contemporary sports performance, the collection is made from sustainable materials including organic cotton, recycled cotton and recycled polyester, making the collection almost as sustainable as cycling itself. H&M for Brick Lane Bikes will launch in stores in March 2013.