Hiut Jeans

Hiut Denim


Hiut Jeans

Uncompromisingly great jeans is what a number of hardcore denimhead labels are chasing, and newcomer Hiut Denim is in the running. Their story is prime feel-good movie fodder. Picture the tiny town of Cardigan, Wales, population 4,000, once the UK’s jeans powerhouse, producing 35,000 pair a week for three decades, rendered idle by global outsourcing. Enter Hiut, focusing an empty factory and a pool of 400 highly skilled denim workers on the singleminded task of making one thing: fantastic jeans. Materials are meticulously sourced—unwashed organic denim from Turkey, selvedge from artisanal Japanese mill, Kuroki—and every bit of the labour, from pattern-making to shipping to you is done in-house, all in one place. The History Tag that comes with every pair would seem like a gimmick on today’s average mass-manufactured jeans, but when you consider Hiut quality, having an individual ID tied to an online, wearer-updatable jeans life history sounds kinda cool. Where have your favorite jeans been over the last decade or so? The Hiut selection holds true to their do-one-thing-well philosophy: 12 0z. organic (£130/$205) or 14 oz. selvedge (£230/$365), in Men’s Regular or Slim fit (Slim looks good on women, too), available here (Selvedge Regular pictured below).

Hiut Jeans

Hiut Jeans

MORE! » via: Cool Hunting
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