The Bluelounge proposition: “Clever products to simplify your digital lifestyle”! But could it be so? The new Bluelounge Bonobo Series, “timeless pieces to transport your gear around town in style,” is a collection of water-resistant, padded packs and cases made from recycled PET (ubiquitous clear water) bottles, and includes a backpack, messenger tote, and iPad and MacBook cases. The PET fabric is environmentally friendly AND cottony-soft. The aluminum closures are custom designed—no off-the-shelf parts here. And the Bonobos definitely have a smooth in-black urban style. So, why not?!