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In profile, the Bouroullec’s TV forms a serif “I” shape.

Details: Hence the name Serif for designers Ronan & Erwan Bouroullec’s new line of furniture-like televisions and screens for Samsung.

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Two years in the making, “Serif is a television that moves away from a preoccupation with ultra-flat screens.” say the designers.

“Instead, it is an object that can be turned around and manipulated. It can stand anywhere, even on the floor with its own legs. What we were looking for was a solid presence that would sit naturally in various environments, just like an object or a piece of furniture.”

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“In profile, it forms a clear capital ‘I’ shape, its slim body broadening to form a surface like a little shelf at the top.”

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The Bouroullec’s also designed the interface inside Serif. The series comes in three sizes with optional feet and three colours; white, dark blue and red.

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Source: Video by Juriaan Booij.

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