Homedia TV by Robert Bronwasser
by Harry / April 5, 2013
SMOOL's Homedia TV concept is "dressed in fabric in order to give it a natural position within the larger interior design."


(Click the images below for full sized images)

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Says Robert Bronwasser, "Watching TV is a social phenomenon. We love it. But while the number of channels in the past twenty years has quadrupled, the industrial design of the TV exterior did not evolve."

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"The average telly is a technical black shrine constructed of hard plastic. And the worst part is: its uninspiring form is dominating our interior."

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The Homedia concept "redefines the definition of 'television', crossing its technical functions with its future role in the home decor. The machine is dressed in fabric in order to give it a natural position within the larger interior design."

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Homedia will be shown during Milan Design Week 2013 at Ventura Lambrate. More at SMOOL.

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