NYC x Design Identity by Base Design
by Harry / February 14, 2013
NYC x Design, the name for New York City's first annual 12-day, 5-borough event showcasing all fields of design, now has an official identity.


(Click the images below for full sized images)

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The City of New York today announced details of NYC x Design, "A City Wide Design Celebration" to be held on Friday May 10th through Tuesday May 21st, 2013.

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Created to serve as a central umbrella platform that will "unify, leverage, and celebrate the City's rich and diverse design communities throughout the year", the 2013 edition of NYC x Design is bookended by the Frieze Art Fair and International Contemporary Furniture Fair.

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The City of New York enlisted Base to create the identity for the festival with the main objective to create a strong, iconic mark that would be highly recognizable and visible citywide.

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"We chose to make the 'X' the focal point of the identity " says Base creative director Min Lew at Base NY, "as it represents a crossroads where the City intersects with the design community and a multiplier, reflective of the various design disciplines that will partake in the festival." Within the iconic 'X' logo mark, the backgrounds may mutate, serving as a flexible framework to celebrate the different disciplines within design." More at nycxdesign.com and Base Design.

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