Das Haus 2012 by Doshi Levien
by Harry / October 13, 2011
From @imm_cologne, London design studio Doshi Levien will be creating "Das Haus - Interiors on Stage" for the 2012 edition of IMM Cologne. Resuming the tradition of the Ideal Houses, Das Haus is a public and yet very personal living space designed by Nipa Doshi and Jonathan Levien set within the trade fair.


(Click the images below for full sized images)

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Das Haus will feature architectural elements, interior and outdoor space - as well as arrangements of furniture and furnishing elements for an individually configured interior design.

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Sited in the middle of the Pure Village hall, Das Haus will be "an example of how it's possible to create a world of one's own that becomes an expression of one's own personality."

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"With 'Das Haus - Interiors on Stage', the imm cologne is resuming the tradition of the Ideal Houses, although without adopting their rather abstract dimension," explains Dick Spierenburg, under whose leadership Koelnmesse's internal creative team is developing and implementing the project.

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"Instead, the imm cologne is very deliberately seeking to connect with real conditions, thus building a bridge between the industry's furnishing products and the progressive creative drive of the international design elite. For the creatives have to design 'their' home under relatively narrowly defined architectural conditions, making use of furnishing elements that are actually available - mainly their own furniture and designs."

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"Visitors will be presented with the scenography of a home - not a sleek and glossy "designer home", but the home of a designer. The kind of personal living situation a designer would dream about - for himself, for one night, for a lifetime, for the future. A game between improvisation and perfection, between intimacy and prestige, between indoors and outside."

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"Besides picking up on current interior design trends, the project also addresses the public's aspirations and social change. Ultimately, anybody interested in the art and culture of interior design - whether for private or professional reasons - has an ideal of his perfect home."

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