Falcon Enamelware rebrand and packaging by Kiwi&Pom and Morse Studio
by Ted Savage / July 19, 2011
Via @CreativeReview, a new visual identity for Falcon Enamelware's classic blue-rimmed kitchenware that's been around since the 1920s: the logotype references the signature blue edge, and the clean, spare packaging illustrates the product within.


falcon_enamelware_rebrand_and_packaging_by_kiwi_pom_and_morse_studio-2.jpg

"We wanted to remain true to both the form and the heritage of the product; all of the visual elements started from there," says Morse Studio's Hugh Morse. More at Kiwi&Pom and Morse Studio.

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