From the @imm_cologne show floor, video of Patricia Urquiola presenting the Emotional Austerity trend. Emotional Austerity is one of four trends identified in IMM's Trend Book, an annual trend forecast put together by a Trendboard made up of selected influential designers.




Four directions/ trends representing various tastes and lifestyles shaping the design world are illustrated with staged interiors and outdoor spaces, representative products and forms, material collages and detailed colour specifications.

This year the four trends are:



Emotional Austerity
"As bittersweet as dark chocolate",



Surprising Empathy
"A surprisingly warm welcome",



Re-Balancing
"Reconfiguring the world",



and Transforming Perspectives
"Simple forms for complex things".

Read more on the Trend Book Interior Trends 2011 here.