Ovale Tableware Collection by Ronan & Erwan Bouroullec
by Mike / September 7, 2010
Ronan and Erwan Bouroullec have designed a new tableware collection for Alessi with a focus on simplicity and the "pursuit of delicate expression."


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According to Ronan and Erwan, "The Ovale collection strives to be original, but it also wants to be rustic and traditional. We set out in pursuit of delicate expression. This composition speaks about every day life, about breakfast, lunch, about everyone getting together for dinner. There is a desire for simplicity".

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And per Alessi's founder, Alberto Alessi, "Ronan coined a new expression to describe Alessi, a likeness that appeals to me: 'Alessi is very similar to the operation described in Tim Burton's movie adaptation of Willy Wonka and the Chocolate Factory, a wonderful factory where Alessi produces cakes and sweets.' ... "

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"Delicate, slightly expressive, simple, almost neo-primitive, deliberately saying "hold the sugar!", the complete table service, Ovale, marks the entry into the Alessi catalogue of the two brothers from Brittany."

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