From Troika, video of Palindrome, a kinetic sign for the Victoria & Albert Museum designed by Troika that was placed in the arch of the V&A entrance in the South Kensington tube (London subway) station. Watch the video below.




It's based on the existing V&A logo and is made of three independently revolving parts, with each half turn the logo deconstructs and reconnects itself forming a playful palindrome. The sign also pays tribute to all the hidden treasures in the V&A collection.