Pop Culture | Jul 10, 2005

The jigsaw puzzles and collages created by Louis Cameron are brightly coloured plays on branding. For one series of work, Cameron weaves together product labels or does geometric patterning with candy wrappers. His jigsaw puzzles are more subtle, as Cameron concentrates solely on the colours found in any given brand’s advertising or labeling. Cameron allows the viewer to take a closer look at consumerism, from some new angles, literally bringing the advertising to an art form. Tongue in cheek, or our consumer habits served up over easy?
Artist: Louis Cameron
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