The Medium is the Message: And 50 Other Ridiculous Advertising Rules by Anneloes van Gaalen is the second in the 50 Other Ridiculous Rules series. A light-hearted look at more rules to break, play with or embrace, this time in the world of advertising, this little black book is another compilation of great quotes and graphics. Make no mistake: this is not a definitive list of rules to abide by, but a fun package of thoughts wrapped up in a black package with a blue ribbon. Some examples: "Bad advertising is better than no advertising at all," "If it doesn't sell, it isn't creative," and "Advertising is legalized lying." Mind you, these are all but starting points for thought or discussion - this book offers nuggets, no full meals.
Hardcover, 160 pages. BIS, 2010. $12.15 at Amazon.