A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel Pink is a New York Times and BusinessWeek bestseller that has been translated into 16 languages. Pink looks at six right-brain attributes that are the building blocks for success in business all over the world: design, story, symphony (the ability to see the big picture), empathy, play and meaning. No longer can we take for granted that the traditional professions of doctor, lawyer and engineer will form the elite. According to Pink the future belongs to right-brained thinkers, such as artists, inventors, storytellers and caregivers. This new guard of creators and empathizers will power any organization or business. Although this is a book on business trends, it is an encouraging read for creatives who will find their place in a new business model.
Paperback, 288 pages. Riverhead Trade, 2006. $10.20 at Amazon.