"We previewed Marcel Wanders’ ‘Pillar’ lamp before it launched at the Salone del Mobile in 2007. Visitors to the fair could acquire a miniature version of the lamp, as long as they rocked up with one of our Global Eco Edit flyers. Each flyer was designed by origami expert Robert J Lang and cleverly folded into a paper ‘Pillar’ lamp that made great keeping.
For our first entertaining issue, photography duo Metz + Racine initially wanted to put ‘Entertaining’ on the cover, but decided on ‘Enter’ as a play on entering the party and the magazine. They asked set designer Hervé Sauvage to make the surprisingly large letters, which he carried over from Paris, on Eurostar.
We turned to Dieter Rams to create the first cover of 2007. Rams, one of the greatest product designers of the 20th century, is also an avid doodler and this illustration comes from his personal collection. When approached to contribute a cover, Rams added the line, ‘Less But Better’, accompanied by the succinct explanation, ‘You see, all is very simple.’ "
Artists: Marcel Wanders, Metz + Racine with Hervé Sauvage, and Dieter Rams
Cover No. 095: Untitled, Dieter Rams, January 2007