Argentine artist Claudio Roncoli’s mixed-media paintings are a combination of vintage advertising, traditional religious symbolism, propaganda, digital technology and artistic licence that serves as commentary on the global consumer culture. Roncoli’s own background as a child growing up in his dad’s toy store before teenage years in a seminary is a logical base from where to deal with ideas both secular and sacred. Roncoli’s upcoming solo show, The Great Pretender, is a salute to the tug between innocence and ignorance, and delight and excess, “the dreams that money can buy”.

Artist: Claudio Roncoli
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The Great Pretender is presented by Gallery 415 in San Francisco from Feb. 7 through March 29.

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