Absolut Sequel: The Absolut Advertising Story Continues by Richard Lewis is a follow-up to Absolut Book, the first volume about the familiar campaign that came out in 1996. Who has not seen a single incarnation of the infamous bottle outline? Lewis takes us on a journey through the various campaigns and ads over time as the focus was placed on a variety of topics: artists, writers, celebs, geography, cinema and flavoured vodkas.

Hardcover, 267 pages, Periplus Editions 2005, $37.80 at Amazon.

+ Absolut Sequel at Amazon