Wieden + Kennedy 12, an experimental advertising school run by Portland ad agency W+K, is responsible for buying out all available clear push pins on the west coast of the US. Over 100,000 thumbtacks were used over 351 hours to create a wall mural that spells out Fail Harder, a message that underlines the importance of failure during the creative process. The mural is open for viewing one night only, July 6th. Is it art? Not necessarily, but the message is a valuable one. Plus, the mural is modern, contemporary and shows off a great medium.
Artists: Wieden + Kennedy 12