"In the Name of the Brand"
by sabine7 / May 4, 2006


In the Name of the Brand is the current exhibition of new works by Tianbing Li and Yichu Chen at the Kashya Hildebrand Gallery in New York. Branding and consumerism are the usual suspects as far as themes go. Tianbing Li paints children, the new consumers. They are already claimed by the manufacturers whose logos or bar codes appear subtly n the surface of the children’s skin. Yichu Chen cuts directly to the chase and recreates the logos in three dimensions using a variety of media, the brand being more important than the product. But where does the knock-off fit in?


Artists: Tianbing Li & Yichu Chen
+ kashyahildebrand.org

The exhibition runs through May 27th.

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Child #6 / Beizitou #27

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Nike

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Mcdonalds

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Chanel


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