Delete! – Delettering the Public Space is a huge public installation that takes place on Neubaugasse in Vienna’s 7th District from June 6 – 20. During this two-week period, all signage will be covered by yellow foils and plastic. All signage (barring those needed for safety), company logos, advertising, symbols and pictograms will be obscured in order to focus on various aspects to this art project organized by Christoph Steinbrener and Rainer Dempf. Will the Viennese be lost in time and space without the media-driven bearings they have come to expect?
Artist: Christoph Steinbrener & Rainer Dempf
The sculptural aspect will come into play when the monochrome of the coverings provide a more cohesive visual pattern, allowing the buildings to have more connection while bringing the actual shapes and forms more into evidence. The discursive aspect will be even more powerful as discussion revolving around the use of public space will be opened. The urban landscape has been imprinted with messages of all kinds and thus a familiarity with constant symbolism can lead to disorientation when such an artificial context is removed.