Interview | 11 Jun 09 | Comments (0) | Stumble

A Prague design studio had no qualms about taking their tableware to Milan for the world to knock off. Koncern, a team made up of Jiri Pribyl and Martin Imrich, used Fake It Easy as the theme (or invitation) to their work. The attitude was "Hey, we'll be knocked off anyway, why not serve it up and have some fun?" So they started with beautiful Czech glassware. Then they borrowed heavily from other sources, such as joysticks, rear view mirrors and a variety of handles, for embellishment. Would anyone still want to knock off the work? Raised lettering was also part of the work, both to easily identify the designs and the idea, as well as to say, "Look, already labeled! Why change a thing?" Their elegant installation was beautifully presented, so it was fun to watch visitors trying to make sense of it, especially the rubber stamps that allowed one to identify oneself as fake, of course.
Fake It Easy was the theme of your exhibit in Milan, which pokes fun at the notion of knock-offs and acknowledges that most design has been inspired by the work of others. Do you know whether any of your designs have been pirated?
Of course! We have been working for Cybex Industrial Ltd. for more than 6 years, and we design children safety car seats for them. Two years ago, we counted 3 Chinese producers at one fair who presented fakes of our products. Some were very similar and also some that were inspired. Seven years ago we also designed a lighter for Marlboro, and then six months after that we held copies of it in our hands. But what we felt was more pride for our work than hate for those who copied it; it was the pride of someone who can influence the aesthetics of this world.



















