Andrea Strata has created a series of tools to sell perfume.
Strata's focus is on the world of artistic perfumery, also known as niche perfumery. Perfumery Tools is a kit of five products for the buying process of a perfume. "Each tool provides not only support to sales, but also a different experience which can strengthen the image of a brand or a store." says Strata.
Le Petit Orgue
"Understanding the wishes of a customer is never easy. Le petit orgue allows the shop assistant to let the customer smell some commonly used essential oils to better understand which kind of perfumes he or she would like the best. The essential oils, diluted with perfumery alcohol, go up the glass capillary and slightly wet the cotton top. The simple lines want to show the initial stage of the creation of a perfume."
"The 'mouillettes' on the market are usually simple strips of paper. Les plis introducesimple bends and cuts which allow a functional new shape of the product. By holding les plis, in fact, they take shape and the concavity allows to better experience the perfume. Les plis are made with 100% cotton paper."
"Les cloches have been designed has a possible brand signature. The concavity inside the glass hosts a silk square previously sprayed with perfume. The customer is able to begin the discovery with autonomy by holding the top of les cloches."
"The perfume is desaturated from alcohol and it is possible to smell its entire body. The base, the silk square and even the glass can be customized in order to better communicate the essence of the brand."
"It is always curious to know what the others will smell the perfume you are wearing: l'hélice have been designed to do so. The perfume molecules in motion sollecitates the olfactory system enhancing the experience."
"Smelling the evolution of the perfume on the skin is an important step in the evaluation for a future personal satisfaction. Le flare is not only a poetic tool made in ceramic, for a warm touch, but a functional product. The shape has been designed with ergonomic lines for a good grip and gentle touch on the skin."