100% ToBeUs - 100 Designers for 100 New Toy Cars
by Harry / December 6, 2012


100 designers created 100 wood toy cars for 100% ToBeUs, a project developed by Matteo Ragni for an exhibition on now at Milan's Museo Nazionale della Scienza e della Tecnologia. Above, Autoscontro ("Dodgem") by Lanzavecchia + Wai.



(Click the images below for full sized images)


100_tobeus_100_designers_for_100_new_toy_cars_2b.jpg

Would you like a slice of toast? by Tomoko Azumi

Says Ragni, "We vaguely recall that playing is a serious matter, as designer Bruno Munari used to say. That's why we thought about a made of wood toy: sturdy, warm, indestructible. Few gestures to shape some recognizable models: the sports car, the saloon, the security van, the pick-up, the romantic one."

100_tobeus_100_designers_for_100_new_toy_cars_3b.jpg

Three.Two.One by BarberOsgerby

"The grain, the luscious cedarwood scent. Only the designer's and the carpenter's hands. A long lasting toy, to be preserved while it gets old. To be passed on to other children, to the sons of the sons, for ever and ever, being aware to give memories and valuables, not merely a toy."

100_tobeus_100_designers_for_100_new_toy_cars_8b.jpg

Trojan Mustang by Fabio Novembre

100_tobeus_100_designers_for_100_new_toy_cars_7b.jpg

Offcut by Front

100_tobeus_100_designers_for_100_new_toy_cars_6b.jpg

Anfibio by Matali Crasset

100_tobeus_100_designers_for_100_new_toy_cars_5b.jpg

Bookbus by Claesson Koivisto Rune

100_tobeus_100_designers_for_100_new_toy_cars_4b.jpg

Untitled by Fernando and Humberto Campana

All the products are handmade and manufactured in Brianza by Mastro Giovanni. 100% ToBeUs the exhibition is on now at Milan's Museo Nazionale della Scienza e della Tecnologia until January 13, 2013.

+ 100x100tobeus.it


MOCO Jobs

http://mocoloco.com/archives/028183.php http://mocoloco.com/archives/028202.php
Site Meter