English Hedgerow Plate Augmented Reality by Andrew Tanner
by Harry / January 13, 2012


At the upcoming Home Fair in London, Andrew Tanner Design will be showing the world's first augmented reality ceramics.



Tanner will launch a new Chintz design with a distinct difference, a porcelain plate that can be transformed into a digital art using augmented reality.


(Click the images below for full sized images)


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Tanner, one of Britain's talented ceramic designers, has teamed up with Jason Jameson & James Hall, from internationally award-winning animation studio Unanico Group, and Royal Winton to create the augmented reality plate.


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Created by referencing flora and fauna occurring in natural English hedgerows, and incorporated into a contemporary Chintz style, the design is brought to life using an iOS app (iPhone, iPod, iPad) created by Unanico Group, to generate the augmented reality experience.


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The hedgerow doesn't simply feature 3D objects in space, but animation in three dimensions as well. In other words, the hedgerow fauna move about the plate.


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More from Andrew Tanner Design:

Andrew Tanner is a designer with passion and empathy for combining traditional craft with contemporary design. Describing the English Hedgerow pattern, he explains, "Working closely with the animators, we have created a surface design inspired by the English hedgerow. Amid the brambles, beech and dandelions, a bullfinch tends to its nest. As a fly buzzes in the oak and hazel, a caterpillar curls in the grass and a butterfly flutters through the hawthorn and stitchwort. Viewers of the free application will be amazed and absorbed in the reality of the experience. This collaborative project brings together the past, present and future in ceramic design- I am tremendously excited to be able to show this new wall plate collection and to bring ceramic surface design into our digital age - for a world first!"

Andrew Tanner Design will launch the Royal Winton Bone China English Hedgerow plate at the HOME trade exhibition, 15-17th January 2012 at Earl's Court 2 - Stand J28 prior to its UK tour as part of the Made in the Middle exhibition. Visitors to to both events will be able to try out the new technology first hand and see the augmented reality application in use on the Royal Winton English Hedgerow plate.

+ andrewtannerdesign.co.uk


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