For the upcoming Cartier Time Art exhibition at Bellerive Museum in Zurich designer Tokujin Yoshioka, acting as art director, showcases 3D films depicting the mechanism of the ID-One watch, a concept timepiece which offers a glimpse into the watchmaking future at Cartier.
The exhibition unites the largest number of Cartier timepieces ever displayed in public, from its origins through to the present day.
Say the organizers, "The unique journey offered by the exhibition begins in 1874, displaying 158 vintage pieces from Cartier collection. Introducing 12 movements and 17 Fine Watchmaking timepieces, the journey finishes in the present day with the ID-One watch, a concept timepiece which offers a glimpse into the watchmaking future at Cartier."
With this exhibition Yoshioka attempts to highlight Cartier's unique appeal by merging two key essential elements of Cartier's watchmaking; its history and avant-garde ideas for the future via 3D films depicting the mechanism of the watch.
More from Tokujin Yoshioka:
Cartier creates time in an endless pursuit of beauty. The perfect harmony instilled by Cartier's craftsmen refines time itself to an art.
Like light, wind, scent, and air, we can neither see time nor hold it, yet its beautiful rhythm beats throughout each day of our lives.
In today's material world, time has value.
The important thing is experience.
Experience nurtures time. It is the ground on which we grow.
Each memory takes seed in the heart, and the stream of time flows on.
A long history and avant-garde ideas for the future.
Cartier's unique beauty comes from the merging of these two extremes.
The space, with 3D films depicting the mechanism of the watch, will wrap around the heats of visitors.
I hope their experience here will implant Cartier's new timebeat in each life.